Who Founded Emmpire 92 and Why?

By March 7th, 2020No Comments

Well, those are questions I ask myself at least ten times a day.

But, before we go any further, it’s likely at some point in your life you’ve dealt with a lip-biting feeling of self-doubt even when you know what you had to say was important…

So please, while you’re reading this remember I am just a young lady, with a sometimes cheeky (sometimes profane) sense of humour, trying to make even a small difference on this earth.

Okay, with the formalities out of the way, I guess the place to start with all of this is my name.

Emma. It’s Emma. The Emmpire 92 brand is a semi-anagram of my name and birth year and a simultaneous nod to my ego.


And even though everything on this site is professional AF, I assure you it’s just me behind the scenes. No big sales and marketing team. No full-time designers or fabric buyers. Not even a social media team or content specialist (hence this informal blog post). It’s just me.

But why the hell should you care?

Well you should care because I was you before I started all of this.

If you’ve ended up reading this, chances are you enjoy the outdoors, perhaps skiing or snowboarding in particular. I only discovered the delights of mountain life in my twenties – AND IT CHANGED MY SOUL. Sorry for the drama, but it’s true.

It changed the course of my life. I ended up doing back-to-back seasons travelling up and down the hemispheres. And it was fucking awesome (note: it’s my website I’m allowed to swear here).

But I realised a few things:

  1. Everything related to skiing or snowboarding is fucking expensive.
  2. The offering is way better for men than for women and women almost always end up wearing the men’s stuff.
  3. Does anyone even care the planet is getting hotter?!

From these realisations, I decided I could do something to:

  1. Make some things related to skiing or snowboarding a tad more affordable and a million-times cooler.
  2. Ask the female population what exactly they were wanting/missing from the industry and make it happen.
  3. Make everyone aware that the planet is getting hotter and when that happens there won’t be any snow left to play with.

So that’s me and why you should care. Despite my trials and errors (and apparent rambling blog posts) I’m coming from a good place. I’m not a massive corporation trying to make a dent in the capitalist machine without thought nor consequence for whoever or whatever it burns in the process…. the exact opposite in fact.

In spite of my self-depreciating sense of humour, I am super fucking proud of this brand. Last winter was the trial run and it was awesome. This season is going to be even better, with even more amazing products, more affordable options, and a great opportunity to make a difference.

I would highly recommend you keep an eye on this blog for updates, I know I’m biased, but I think you’ll like what’s coming.

Peace & Love,


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